ICYMI: The RCAF 2024 Logo is Revealed

Magazine Article / August 10, 2021

With the RCAF Centennial anniversary only a thousand days away, Lieutenant-General Al Meinzinger, Commander of the Royal Canadian Air Force and Chief Warrant Officer John Hall, the RCAF Command CWO unveiled the RCAF 2024 logo and motto. The logo features the RCAF Roundel as the centrepiece of a stylized ‘100.’

“We are quickly approaching the dawn of our next century,” says LGen Meinzinger. “This logo represents our tremendous past, our dynamic present and our bright future.”

“The motto for the Centennial is ‘Your Air Force,’” says CWO Hall. “ We want RCAF members, their families and Canadians across the country to feel proud of Their Air Force.”

The logo has a distinct, yet simple design that features two lines intersecting the Roundel that symbolize a modern, uplifting forward energy to carry the RCAF into its next century of service. The lines point to the sky and beyond, representing the upward momentum of flight and the RCAF’s capabilities in space.

Matthew Allen, the creative director at Revolve Branding & Marketing, in Bedford, NS, produced the logo.

“This logo pays homage to the past and generates excitement for the future,” says Phil Otto, CEO of Revolve and Honorary Colonel of 12 Wing Shearwater.

The question is, what Air Force image do you see in the RCAF 2024 Centennial Logo?

“For me, I see the two rotors of a banking Chinook helicopter,” says Captain (ret’d) Brigitte Marley, a former member of the Centennial Planning Committee.

“To me they look like contrails from a CF-18,” says Maj Brian Briere, Lead Planner of the committee.

So, what do you see in the logo? The RCAF 2024 Centennial Planning Committee would like to know. Write us at RCAF2024-2024ARC@forces.gc.ca.

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